Bcg Matrix X And Y Axis

The bcg growth share matrix was developed by henderson of the bcg group in 1970s.

Bcg matrix x and y axis. Bcg matrix is a 4 quadrant model where the x axis is the market share or relative market share of your product service or investment and the y axis is the market growth rate. Select relative market share values. Let s continue formatting of x axis. The x axis generally denotes the market growth rate or cash usage with the y axis denoting relative market share or cash generation.

Now all values are correct. Click edit to change source of data. It also helps to quantify a company s competitiveness. X axis relative market share the market share of the business sbu product in the market as compared to its competitors.

The horizontal axis i e. The range is set somewhat arbitrarily. Understanding the boston consulting group bcg matrix. Right click x axis values and go to select data.

Bcg matrix or growth share matrix is a corporate planning tool which is used to portray firm s brand portfolio or sbus on a quadrant along relative market share axis horizontal axis and speed of market growth vertical axis axis. On the other hand the vertical axis ie. It is column e in this example. You can see the bcg matrix diagram below to visualize the model.

The x axis which is the relative market share and the y axis which is the market growth rate. The bcg matrix considers two variables namely. There are two axis in the bcg matrix. You have to change series x values.

It was introduced by the boston. Now change x axis values. The vertical axis of the bcg matrix represents the growth rate of a product. X market growth rate x relative market share the market growth rate is shown on the vertical y axis and is expressed as a.

The matrix is scored from low to high on both the x axis and y axis. The horizontal axis of the bcg matrix represents the amount of market share of a product and its strength in the particular market. The matrix plots a company s offerings in a four square matrix with the y axis representing the rate of market growth and the x axis representing market share. Your bcg matrix chart is a bit changed.

The overhead shows a range of 0 to 20 with division between low and high growth at 10 the original work by b headley strategy. Y axis indicates the growth rate of a product and its ability to grow in a particular market.